Asato Kitamura, Founder of ASATO, aspires to elevate our lives by giving past traumas and negative experiences new value. His curiosity about human nature explores the complexities of thoughts and emotions. Raised in a family practicing Nichiren-Shoshu Buddhism, he grew up surrounded by religious art, Japanese myths, and Buddhist teachings. He enjoyed dolls and drawing but faced constant discord due to his parents' fragile relationship. Negative emotions and devout prayers fueled Asato's creative imagination, helping him cope with stress and sorrow. Despite this, he felt a persistent void and longed for affectionate embraces. Eventually, he chose fashion as his artistic medium, merging art and the human form. Through fashion, Asato aims to create a ritualistic framework for self-affirmation and accepting past traumas, integrating healing with the aesthetics of attire. This pursuit celebrates the ebbs and flows of human emotional dynamism, embracing the inherent imperfections that define our collective existence.