The Journal

This publication has deep sentimental value for the brands' founder. After all, this VOGUE feature highlighted ASATO's first collection, "Catharsis" - representing the fashion house's welcome into the world of high fashion excellence. The image, shot by photographer Pietro D'Aprano, captures the ASATO titan "Vigilance", which symbolizes one of the eight primary emotions from our "Theory of Emotion". "This experience was amazing, and Vogue featuring us opened a lot of doors", Asato shares. “Vigilance was one of the first giants I created, so this photo means a lot to me. And I’m very appreciative of them (Vogue), for helping me bring it to the world”.

This Harper’s BAZAAR roll out, co-starring fashion model Judes Kim and ASATO titan “Rage”, expresses the range of emotion within our personal and social selfs. Photographer Yichen Zhou's image features a dramatic range of colors, contrasts, and lighting that ASATO social media manager, Cassandra Montalvo describes as “an homage to ASATO’s creativity”, adding how the image illustrates “the anger weighing heavily on a woman who’s trying to stay level-headed”. In a soliloquy of moody interpretations, Montalvo also highlighted her favorite part - a subtle sighting of the the Limited Red Geisha Boots.

Here, Schön! China showcases actress and model Julia Fox in a striking custom creation by ASATO Creative Director, Asato Kitamura. Known for her breakout role in "Uncut Gems" and her bold fashion sense, Fox embodies the avant-garde spirit of this dramatic red ensemble. This editorial, shot by Renee Meyer, speaks to Kitamura's philosophy, demonstrating how fashion can transcend fashion to become more. "It's amazing to see Julia Fox wearing my design" says Kitamura, adding "Julia's known for being authentic, cathartic, and unfiltered. She's never been afraid to embrace her vulnerability, so it was a perfect match!"