This publication has deep sentimental value for the brands' founder. After all, this VOGUE feature highlighted ASATO's first collection, "Catharsis" - representing the fashion house's welcome into the world of high fashion excellence. The image, shot by photographer Pietro D'Aprano, captures the ASATO titan "Vigilance", which symbolizes one of the eight primary emotions from our "Theory of Emotion". "This experience was amazing, and Vogue featuring us opened a lot of doors", Asato shares. “Vigilance was one of the first giants I created, so this photo means a lot to me. And I’m very appreciative of them (Vogue), for helping me bring it to the world”.

Photographer: Pietro D'Aprano

This Harper’s BAZAAR roll out, co-starring fashion model Judes Kim and ASATO titan “Rage”, expresses the range of emotion within our personal and social selfs. Photographer Yichen Zhou's image features a dramatic range of colors, contrasts, and lighting that ASATO social media manager, Cassandra Montalvo describes as “an homage to ASATO’s creativity”, adding how the image illustrates “the anger weighing heavily on a woman who’s trying to stay level-headed”. In a soliloquy of moody interpretations, Montalvo also highlighted her favorite part - a subtle sighting of the original ASATO red Geisha Boots from 2024.

Photographer: Yichen Zhou