ASATO ADDA
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ファッションが心に寄り添うものであるために。孤独や不安をそっとほどき、人と人が結びつけられるような、ぬくもりあるつながりを創り出していきます。
この理念はASATOのデザイン、哲学、そしてADAA※との協働にも深く息づいています。

※ADAA(Anxiety and Depression Association of America)は、アメリカの不安障害・うつ病協会です。


ASATO headshot web
ASATO

Asato aspires to elevate our lives by giving past traumas and negative experiences new value. His curiosity about human nature explores the complexities of thoughts and emotions. Raised in a family practicing Nichiren-Shoshu Buddhism, he grew up surrounded by religious art, Japanese myths, and Buddhist teachings. He enjoyed dolls and drawing but faced constant discord due to his parents' fragile relationship. Negative emotions and devout prayers fueled Asato's creative imagination, helping him cope with stress and sorrow. Despite this, he felt a persistent void and longed for affectionate embraces. Eventually, he chose fashion as his artistic medium, merging art and the human form. Through fashion, Asato aims to create a ritualistic framework for self-affirmation and the acceptance of past traumas, integrating healing with the aesthetics of attire. In essence, this pursuit celebrates the ebbs and flows of human emotional dynamism, embracing the inherent imperfections that define our collective existence.

旧来の慣習に問いを投げかけ
無駄や過剰な廃棄を最小限に。
わずかな傷を持つ布に新たな意味を与え
人にも素材にも誠実であることを大切に。
ASATOは環境への配慮だけでなく
社会と心に持続可能な
ファッション体験を追求します。

ASATO Sustanbitlity